Search Engine Optimisation (SEO) is the engine that powers the visibility and ranking of your site on search engine results pages. With the continuously evolving algorithms and ranking factors, it’s crucial to have handy tools that can aid in simplifying the SEO process. Fortunately, Wiser IT SEO services provide an array of free SEO tools on this website that can significantly help boost your SEO game, but many other companies also offer excellent freebies to assist with your SEO.

Here are a list of the top 12 free SEO tools you should consider using in 2024:

1. Google Analytics

Unquestionably, Google Analytics (GA4) is the godfather of all SEO tools. It offers detailed information about your website’s traffic, page performance, user engagement, and demographics. By gaining insights into your visitor’s behaviour, you can optimise your website effectively, increasing both rankings and conversions.

2. Google Search Console

Formerly known, as Google Webmaster Tools, Google Search Console allows you to check the indexing status of your website and optimise its visibility for search engines. It provides invaluable data about your site’s health and can help identify any site errors or issues that could be harming your ranking.

3. Yoast SEO

An essential tool for all WordPress users, Yoast SEO facilitates the creation of a search engine-friendly website. From meta titles, meta descriptions, and keyword placement, it assists in optimising all key elements of your website and promoting higher visibility on search engine result pages (SERPs).

4. Ubersuggest

Developed by Neil Patel, the godfather of modern SEO, Ubersuggest is a fully SEO analysis and keyword research tool that allows you to identify keywords as well as their search volume. It also suggests new keywords that can support your SEO campaign and help you create content geared towards your target audience. You can run full SEO audits on your website and the free features are superb.

5. SEMrush

Though it has a paid version, SEMrush’s free version is capable of performing more than 40 SEO, PPC, and social media marketing tasks. Its functionalities include technical SEO audits, semantic core collection, competitive intelligence, and many more.

6. Google PageSpeed Insights

Page speed is a fundamental factor in SEO as a slow-loading site can significantly hamper the user experience leading to increased bounce rates and lower average time on page. Google ranks pages based on speed, amongst a host of other factors, and hence using Google PageSpeed Insights is the natural choice of tool to check your site page speed is fast enough. Its principal function is to analyse the speed of your website, both on mobile devices and desktops.

7. Moz

Moz is a well-respected suite of SEO tools that can help you improve your website’s visibility in search engine results pages (SERPs). Their most popular tool is Moz Pro, which includes a variety of features such as keyword research, backlink analysis, site audits, and rank tracking. Moz also offers several free SEO tools, such as the MozBar Chrome extension and the Link Explorer tool, as well as tools to check your website’s online presence locally.

8. Answer The Public

This is a creative tool that identifies questions and phrases related to your keywords, by tapping into data within Google, Bing and Youtube. It’s perfect for content creation as it reveals exactly what your audience is searching for, helping you to create relevant content that ranks high. Recently purchased by Neil Patel, Answer The Public has been having many features added to it recently, so is sure to only become more powerful over time.

9. Screaming Frog

This is an exemplary free SEO tool for auditing your website. Screaming Frog is known as an SEO Spider tool, because It crawls your site, identifying potential issues like broken links, duplicate content, or security problems, and provides a foundation for your on-site optimisation efforts. Data is also able to be exported into a spreadsheet for your own manipulation

10. Google Trends

This tool offers you a macro-level understanding of how search queries have changed over time. It gives insights on how a topic or keyword is trending, helping you to produce content that resonates in the current moment. Google Trends can show what’s trending now, by country as well as historic trends, so you can analyse rising or consistent trends, which can be handy for new and existing websites to know what to publish or spend more time on to play into these trends.

11. Keywords Everywhere

Keywords Everywhere is a browser add-on that pulls keyword data from various SEO tools and websites, presenting a well-rounded view of keyword analytics, which can be shown alongside your search engine results.

12. Wiser IT SEO Tools

As an SEO company, we have used the above tools and many more to perform local, national and international SEO for our clients, and have also taken time to build our own tools rather than pay several other companies to use theirs.

We now have a small suite of free-to-use SEO tools including

  • Free SEO Keyword tool which will check the Google search volumes for your chosen keywords and phrases
  • Free site authority checker, which uses official Moz data to check the domain authority (DA) and backlinks for up to 15 website domains
  • Free Ai meta tag helper uses Ai technology to help research your website and your competitors to come up with the best metatags for your website pages
  • Free meta tag checker which will help check the H1, title and description tags of any website
  • Free keyword density checker helps to determine if your pages or blog articles are long enough and contain enough of the correct keywords for your chosen subject
  • Free ALT tag checker will look at the images on your webpage and show what ALT tags are in place, or where these are missing as well as alert to the correct lengths
  • Free SBV to SRT subtitle converter will convert the subtitles file downloaded from Youtube to a format compatible with LinkedIn for example
  • Free SEO checklist is simply a list on page and available to download that you can use to check your website SEO in simple to follow steps

If you have any questions about how to use these free SEO tools or are looking for something else that you can’t find elsewhere please get in touch and let us know how we can help you.

Not all good things are free!

Good SEO is fundamental and using these free tools can put you on the right path towards dominating the SERPs.  Free is great, however often the premium features of some of these tools offer additional valuable insight and guidance that can speed up your SEO progress significantly.

Remember also, that business success isn’t just about online visibility through SEO, but creating a better user experience, as well as offering a first-class customer product or service. Once you’ve mastered that, the results will follow.


For businesses needing comprehensive SEO assistance, consider employing professional services such as those offered by Wiser IT SEO. We provide essential personalised SEO analysis and strategies to help you achieve your online presence goals and deliver results that propel your online growth.

Wiser IT is an SEO company, that does SEO and digital advertising for companies across the UK. We specialise in technical SEO, SEO analysis, link building, and working with internal web and marketing teams to weave SEO into their everyday marketing tasks, as well as helping with paid advertising across Google, Bing and social media.

If you are looking for an SEO consultant to help your business call Wiser IT today on 07941 783434 or fill in the contact form