SEO Analysis Of Your Website or CMS
A complete technical SEO audit of issues with a complete plan of how to address the issues to improve your rankings
Website SEO AUDIT
Achieving and maintaining a high ranking on the Search Engine Results Page (SERP) for Google and Bing can be a challenging task, especially with the constant changes in search engine algorithms.
This is where a website SEO audit comes in.
An SEO audit is a comprehensive review of a website’s technical structure, meta tags, content, and backlink profile. The objective of an SEO audit is to identify issues that may hinder the website’s ranking on SERPs and provide recommendations on how to improve the website’s SEO performance.
What Is an SEO AUDIT?
One of the essential elements of an SEO audit is the technical SEO audit, which focuses on the website’s technical structure.
The technical SEO audit will begin by analysing the website’s crawlability. This involves checking if search engine bots can access and crawl the website’s pages. The audit will identify any issues that may hinder the bots’ ability to crawl the website, such as broken links, lack of or incorrect content, and error pages.
The audit will also analyse the website’s page structure to ensure that it is SEO-friendly. This involves ensuring that the URLs are short, descriptive, and that meta tags contain relevant keywords and content and are of the correct length to be visible in the SERP. Additionally, the audit will ensure the website’s XML sitemap exists and ensure that it is available to search engines.
The technical SEO audit will also review the website’s on-page optimization. This involves analysing the website’s meta tags, headers, and content to ensure that they are optimised for the website’s target keywords. The audit will identify any issues with the website’s on-page optimization, such as missing or duplicate meta tags, and provide recommendations on how to optimise the website’s content including the internal link structure.
Additionally, the SEO analysis will review the website’s backlink profile. This involves analysing the website’s inbound links to check the volume, as well as ensuring that they are high-quality and relevant. The audit will identify any low-quality or spammy links and provide recommendations on how to improve the website’s backlink profile.
And as part of the SEO audit we will also look at your main competitors to see how they are ranking versus your website, as to see how your site can beat theirs we need to know what we are up against. Of course some industries are harder than others to compete depending on how fierce the competition is -but we do like a challenge!
If you feel your business could benefit an SEO audit to identify any issues that may hinder it’s website ranking on SERPs and potentially also some help with resolving these issues then please contact Wiser IT today to provide recommendations on how to improve your website’s SEO performance.
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