SEO Challenges of Rebranding

SEO Challenges of Rebranding

Business or Website rebranding is often seen as a necessary evolution to stay relevant, attract new customers, or redefine a company’s identity. Whether prompted by a merger, shifts in market trends, or a desire to change public perception, rebranding can be a...
Google SGE the future of search and SEO?

Google SGE the future of search and SEO?

Have you heard about Google Search Generative Experience (SGE) yet? If you haven’t yet, you will soon, and it’s likely to be creeping into your Google Search results window whether you like it or not. SGE is still under development, but it has the...