WISER IT BLOG

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Website Mergers: A Guide to Boosting Web Traffic and SEO Performance

Website Mergers: A Guide to Boosting Web Traffic and SEO Performance

Businesses often find themselves at the crossroads of growth and change, sometimes this can be as part of a company merger or acquisition, leading them to consider the option of merging websites. A website merger can be a strategic move, offering various benefits such...

Harnessing Seasonality Trends for SEO Success

Harnessing Seasonality Trends for SEO Success

Understanding the ebb and flow of seasonality is crucial for any SEO strategy. Search patterns on Google exhibit distinct trends throughout the year, mirroring the changing seasons. By understanding these seasonal patterns, we can tailor our SEO strategies to align...

Keeping up with Google Algorithm Updates E-E-A-T

Keeping up with Google Algorithm Updates E-E-A-T

Keeping your website content and strategy in good shape ahead of the latest Google Search updates, features, and best practices is crucial for ensuring your website's visibility and success, but how is it possible, when these algorithm changes can happen multiple...

Mobile-First Website Building for SEO: A Necessity in 2024 and Beyond

Mobile-First Website Building for SEO: A Necessity in 2024 and Beyond

Mobile devices have become an essential part of our lives. We use them to stay connected with friends and family, browse the web, and shop online. In fact, according to Statista, mobile internet traffic worldwide accounts for almost 60 percent of all web traffic, and...

SEO Challenges of Rebranding

SEO Challenges of Rebranding

Business or Website rebranding is often seen as a necessary evolution to stay relevant, attract new customers, or redefine a company's identity. Whether prompted by a merger, shifts in market trends, or a desire to change public perception, rebranding can be a potent...

Google SGE the future of search and SEO?

Google SGE the future of search and SEO?

Have you heard about Google Search Generative Experience (SGE) yet? If you haven't yet, you will soon, and it's likely to be creeping into your Google Search results window whether you like it or not. SGE is still under development, but it has the potential to...

Generating Qualified Business Leads that Convert into Customers

Generating Qualified Business Leads that Convert into Customers

Generating qualified business leads that actually convert into customers (and ultimately profit) is the goal of any successful marketing strategy. But how do you not only attract potential leads but also nurture them into becoming loyal customers? Defining Your Ideal...

The Art of Internal Link-Building for SEO

The Art of Internal Link-Building for SEO

Picture this: You're in a labyrinth, trying to find the hidden treasure of digital success. You've got a map (SEO strategy) and a flashlight (content), but what's missing? The breadcrumbs that lead you to your goal - internal links. In the sprawling domain of search...

How to use Google and Bing PPC Ads to enhance your online visibility

How to use Google and Bing PPC Ads to enhance your online visibility

When you have a website, there are two main ways to get it seen online: SEO - (Search Engine Optimisation) This can be free to do yourself, but takes countless hours of work, and may take up to a year or more for a new website to hit page 1 of Google or Bing PPC -...

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