WISER IT BLOG
Read our latest articles here about SEO Tips, Tricks, Techniques and News
Mobile-First Website Building for SEO: A Necessity in 2024 and Beyond
Mobile devices have become an essential part of our lives. We use them to stay connected with friends and family, browse the web, and shop online. In fact, according to Statista, mobile internet traffic worldwide accounts for almost 60 percent of all web traffic, and...
SEO Challenges of Rebranding
Business or Website rebranding is often seen as a necessary evolution to stay relevant, attract new customers, or redefine a company's identity. Whether prompted by a merger, shifts in market trends, or a desire to change public perception, rebranding can be a potent...
Google SGE the future of search and SEO?
Have you heard about Google Search Generative Experience (SGE) yet? If you haven't yet, you will soon, and it's likely to be creeping into your Google Search results window whether you like it or not. SGE is still under development, but it has the potential to...
Generating Qualified Business Leads that Convert into Customers
Generating qualified business leads that actually convert into customers (and ultimately profit) is the goal of any successful marketing strategy. But how do you not only attract potential leads but also nurture them into becoming loyal customers? Defining Your Ideal...
The Art of Internal Link-Building for SEO
Picture this: You're in a labyrinth, trying to find the hidden treasure of digital success. You've got a map (SEO strategy) and a flashlight (content), but what's missing? The breadcrumbs that lead you to your goal - internal links. In the sprawling domain of search...
How to use Google and Bing PPC Ads to enhance your online visibility
When you have a website, there are two main ways to get it seen online: SEO - (Search Engine Optimisation) This can be free to do yourself, but takes countless hours of work, and may take up to a year or more for a new website to hit page 1 of Google or Bing PPC -...
Leveraging AI in Digital Marketing and SEO: Revolutionising Strategies for Success
Introduction: Embracing the Power of AI We’re living in a time of unprecedented change, an era in which technology is advancing at a rate that challenges the overall human ability to learn and adapt. Businesses and individuals alike are constantly exploring new ways...
Using Agile Planning for SEO
Planning your SEO journey is essential to ensure you don't get lost along the way. There are so many tasks to do, and so many pieces of advice online as to what you should do "right now" to better your longer-term SEO results that it's easy to end up getting...
GA4: What Is All the Fuss About?
In the rapidly evolving landscape of digital marketing and analytics, staying ahead of the curve is crucial for businesses striving to optimise their online presence. One development that has caught some unsuspecting digital marketers is the introduction of Google...
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