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SEO Tips for Keyword Density in 2024

There is no longer a specific optimal keyword density percentage that is best for SEO, as Google are more interested in the content being relevant, readable and engaging for the reader, especially since the Google E-E-A-T — or “Double-E-A-T,” algorithm update in December 2022 (E-E-A-T- stands for Experience, Expertise, Authoritativeness, and Trustworthiness).

However keyword stuffing is a real risk, and if keywords and phrases are included in an article so much that it makes it unreadable, unnatural or meaningless to the reader, then Google sees this as a red flag as it goes directly against their quality guidelines.