PPC Ads Conversion Cost Calculator

Calculate Your Estimated Cost Per Lead From PPC Ads Based on Keyword Cost Per Click

Enter a keyword or phrase to analyse and calculate Google Ads budget

Google Ads Cost Calculator

CPC is the amount you pay for each click on your ads based on the keyword popularity
CTR is the percentage of impressions that resulted in a click. Typically 1-10%
% of website visitors who complete a desired action, eg. filling a form, making a purchase
The percentage of web conversions (leads) that ultimately become paying customers
The target number of sales you want to achieve from your Google Ads campaign
This equals your desired number of sales
1
The number of web conversions needed based on your web conversion to sale rate
20
Total number of ad clicks needed based on your web conversion rate
400
Number of times your ad needs to appear, based on click-through rate
8,000
Estimated total cost of your Google Ads campaign to achieve your sales target
400.00
Estimated cost to acquire one web conversion (lead) through your Google Ads
20.00
Cost per Sale (GBP): 400.00

Tips for PPC & SEO Keywords

If you are looking for tools to help you decide which keywords will work best for your Google ads or Microsoft PPC Ads campaigns then this tool from Wiser IT may be just what you need to help!

The FREE PPC Ads Conversion Cost Calculator on this page will take your PPC Cost Per Click (CPC) for any keyword along with your estimated Click Thru Rate (CTR) percentage and Conversion percentage to estimate:

  • Total PPC Ad Budget Required to gain the number sales you want to achieve based on your CPC, Web Conversion Rate % and the percentage of Web Conversions you convert to sales

  • Cost Of A Web Conversion based on Cost Per Click (CPC), and Web Conversion Rate %, this could include phone calls from your website, contact forms, bookings or demo requests

  • Your Cost Per Sale The real potential cost of making a sale, based on the PPC Keyword Cost Per Click (CPC) when combined with both Web Conversion % and the percentage of the time you are able to convert a web conversion or lead to an actual sale

Simply type in the Cost Per Click (CPC) of your chosen keywords or phrases, your estimated Click Thru Rate (CTR) % and your estimated Conversion rate % and you will be returned with the potential PPC cost data that could help you decide which keywords will be worth using to advertise your business, page or product on Google or Bing paid search.

If a keyword is too expensive, try different ones. Often keywords with less competition tend to be cheaper. And be sure to type in terms of what your potential customers would refer to your product or service, not necessarily what you may use internally within your business, as this is a common mistake. Refine the keywords until you have a few keywords or phrases with a decent search volume but which are affordable based on the lifetime value of your potential customer.

The basic rules for choosing and using good SEO keywords in your website, which can also be targeted via your ads, are as follows:

  • Target the right keywords. This is one of the most important aspects of both SEO & PPC Paid Advertising. You need to choose keywords that are relevant to your website and that people are searching for. You can use keyword research tools such as our SEO keyword tool to check bulk keywords and help find the right keywords for your site.
  • Use the keywords naturally throughout your content. Don't stuff your keywords into your content in a way that makes it sound unnatural. Instead, use them naturally throughout your writing, crucially including them in your title tags, meta descriptions, headers and even your image ALT tags.
  • Use a variety of keywords. Don't just focus on one or two keywords. Use a variety of short and long-tail keywords to reach a wider audience.
  • Use keywords in your anchor text. Anchor text is the visible text that is linked to another page. When you link to another page, make sure to use relevant keywords in the anchor text, these are often called contextual links.
  • Build backlinks to your website. Backlinks are links from other websites to your website. These links are like votes of confidence for your website, and they can help you rank higher in SERPs. Ensure these links, where possible also use contextual links for clarity for both the users and for Google to understand the subject matter.
  • Track your results. It's important to track your results so that you can see how your SEO keyword efforts are working. You can use a variety of tools to track your keywords, backlinks, and traffic, such as Google Analytics (GA4).
  • Be patient. SEO takes time and effort, and paid ads AI models can also take between 2 and 4 weeks to learn, so don't expect to see immediate results even if you have the best keywords and phrases.

By choosing great keywords for your paid PPC ads, as well as your website SEO, and following these rules, you can improve your website's rank in the search engine results pages (SERPs) whilst also gaining sales quickly from online advertising. This will help you attract more visitors to your website and achieve your business goals.