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SEO means optimising a website to improve its visibility and ranking in search engine results pages (SERPs) like Google, Bing, Yahoo, etc. It involves various techniques, including keyword research, on-page optimisation, off-site link building, and technical SEO, to ensure your website appears higher in search results for relevant keywords.

Read a more detailed explanation of what is SEO in the articles area of this site.

SEO is crucial for driving organic traffic to your company website, leading to increased brand awareness, website visitors, and more customers and sales. A well-optimised website can improve your online visibility, making it easier for potential customers to find you and learn about your products or services.

See our SEO articles for secrets to beat your competition online.

The timeframe for seeing SEO results varies depending on various factors, such as your industry’s competitiveness, your website’s current state, and the quality of your SEO strategy. While some improvements may be noticeable within a few months, significant results often take several months or longer of consistent effort.   For a brand new website in a competitive market, this can take 1 year or more. However the success rate can be accelerated somewhat by combining SEO with other online organic, social media and also paid advertising.

Learn how to combine SEO and paid ads to boost your website visibility.

On-page SEO optimises elements within your website’s control, such as page titles, meta descriptions, header tags, and content quality, to align with relevant keywords, phrases, and authoritative, engaging content. Off-page SEO involves building high-quality backlinks from other websites to your site, which signals to search engines that your website is valuable and relevant.

We explain how to do link building in our website articles section.

Keyword research involves identifying the terms and phrases that potential customers are searching for when looking for products or services like yours. In addition to talking to your customers and internal teams, tools like Google Keyword Planner, SEMrush, and Ahrefs can help you discover relevant keywords, their search volume, and competition.

We can even show you how to do SEO keyword research for free!

Backlinks are web links from other websites pointing to your website. They act as votes of confidence, signalling to search engines that your website is valuable and credible. High-quality backlinks from authoritative websites can significantly boost your search engine rankings. Equally poor quality backlinks, or lack of them, can signal the opposite!

Link building takes time, but we describe in the articles area how to build SEO links.

Mobile SEO is critical as more people use smartphones and tablets to search online now than ever before. Search engines prioritise mobile-friendly websites, ensuring they load quickly and are easy to navigate on smaller screens.

Read more about the importance of mobile websites for SEO.

Website loading speed is a crucial SEO factor. To improve your website’s performance and user experience, optimise your images, minimise code, use a CDN, enable browser caching, and leverage compression techniques.

To learn more about this, read our article on how to speed up a website for SEO.

Local SEO helps businesses target customers in their specific geographic location. It involves optimising your website for local search queries that are popular in and around that area. You can enhance this further by creating a Google Business profile and building local citations to improve your visibility in local search results.

Want to know how to do local SEO? Read more in our articles.

Many excellent SEO audit tools are available, each with its own strengths and weaknesses, including our free SEO tools on this website. Some other popular SEO tools include:

• SEMrush: Offers a comprehensive suite of SEO tools, including site audits, keyword research, and competitor analysis.
• Ahrefs: Known for its backlink analysis capabilities, Ahrefs also provides site audits and keyword research tools.
• Moz: Offers a suite of SEO tools, including a site audit tool called Moz Local.
• Google Search Console: A free tool provided by Google that offers insights into your website’s performance in search results.

If you would like to know more, we describe some of the best SEO tools in our articles section.